Total: £ 56.28
Published Date: 2025-09-18 | Pages: 118 | Tables: 111 | Consumer Goods
The global Toy market size was US$ 70360 million in 2024 and is forecast to a readjusted size of US$ 95280 million by 2031 with a CAGR of 4.5% during the forecast period 2025-2031.
Global key players of toys in the world include LEGO, Mattel, Hasbro, Bandai, MGA Entertainment, Tujia Tomei, TAKARA TOMY, etc. Global top six manufacturers hold a share over 34%. The key players are mainly located in Europe, North America, China and Japan. In terms of products, activity toys are the largest segment with a share of over 43%. In terms of application, the largest application is for 6-8 years old, with a share over 40%.
The global Toy market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
LEGO
Hasbro
Vtech
Mattel
McDonald's
Bandai
TAKARA TOMY
MGA Entertainment
JAKKS Pacific
Gigotoys
Melissa & Doug
Simba-Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Leapfrog
Spin Master
MindWare
Safari
BanBao
Guangdong Loongon
Goldlok Toys
Alpha Animation and Culture
POP Mart
By Type: (Dominant Segment vs High-Margin Innovation)
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Others
By Application: (Core Demand Driver vs Emerging Opportunity)
Less Than 6 Years Old
6-8 Years Old
9-11 Years Old
Over 11 Years Old
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., LEGO in Europe)
- Emerging Product Trends: Activity Toys adoption vs. Games and Puzzles premiumization
- Demand-Side Dynamics: Less Than 6 Years Old growth in China vs. 6-8 Years Old potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
(Additional regions can be customized based on client needs.)
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Toy market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Games and Puzzles in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., 6-8 Years Old in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Toy value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Research Methodology
The research methodology employed has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of our company. Our methodology can be divided into five stages:
★Stage 1 SECONDARY RESEARCH
The research team first collaborates with magazines, trade associations and administrative departments in the research field. The information provided by our internal documentation service is helpful for our further research. Our team has a wealth of experience and knowledge, and can effectively extract accurate information from existing resources.
★Stage 2 PRIMARY RESEARCH:INTERVIEWS WITH TRADE SOURCES
After the first stage, the research team conducts a large number of face-to-face or telephone interviews with representative companies working in the research field. Analysts are trying to have an opportunity to talk to leading companies and small companies in the field. Upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers were included in the interview. The data collected during the interview were then carefully examined and compared with the secondary study.
★Stage 3 ANALYSIS OF THE GATHERED DATA
The analysis team examines and synthesizes the data collected in the first two stages. In order to validate the data, a second round of interviews can be conducted.
★Stage 4 QUANTITATIVE DATA
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by our company. The data is based on the estimates obtained during stage 3.
★Stage 5 QUALITY CONTROL
Before publishing, each report undergoes a rigorous review and editing process, which is done by the experience management team to ensure the reliability of the published data. Every analyst on the research team receives support and continuous training as part of our internal quality process.
1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Activity Toys
1.2.3 Games and Puzzles
1.2.4 Construction Toys
1.2.5 Dolls and Accessories
1.2.6 Outdoor and Sports Toys
1.2.7 Others
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 Less Than 6 Years Old
1.3.3 6-8 Years Old
1.3.4 9-11 Years Old
1.3.5 Over 11 Years Old
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Toy Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Toy Revenue Market Share by Region (2020-2025)
2.4 Global Toy Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Toy Market Size and Prospective (2020-2031)
2.5.2 Europe Toy Market Size and Prospective (2020-2031)
2.5.3 Asia-Pacific Toy Market Size and Prospective (2020-2031)
2.5.4 Latin America Toy Market Size and Prospective (2020-2031)
2.5.5 Middle East & Africa Toy Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Toy Historic Market Size by Type (2020-2025)
3.2 Global Toy Forecasted Market Size by Type (2026-2031)
3.3 Different Types Toy Representative Players
4 Breakdown Data by Application
4.1 Global Toy Historic Market Size by Application (2020-2025)
4.2 Global Toy Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Toy Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Toy Players by Revenue (2020-2025)
5.1.2 Global Toy Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Toy Revenue
5.4 Global Toy Market Concentration Analysis
5.4.1 Global Toy Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Toy Revenue in 2024
5.5 Global Key Players of Toy Head office and Area Served
5.6 Global Key Players of Toy, Product and Application
5.7 Global Key Players of Toy, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Toy Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Toy Market Size by Type (2020-2025)
6.1.2.2 North America Toy Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Toy Market Size by Application (2020-2025)
6.1.3.2 North America Toy Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Toy Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Toy Market Size by Type (2020-2025)
6.2.2.2 Europe Toy Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Toy Market Size by Application (2020-2025)
6.2.3.2 Europe Toy Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 Asia-Pacific Market: Players, Segments and Downstream
6.3.1 Asia-Pacific Toy Revenue by Company (2020-2025)
6.3.2 Asia-Pacific Market Size by Type
6.3.2.1 Asia-Pacific Toy Market Size by Type (2020-2025)
6.3.2.2 Asia-Pacific Toy Market Share by Type (2020-2025)
6.3.3 Asia-Pacific Market Size by Application
6.3.3.1 Asia-Pacific Toy Market Size by Application (2020-2025)
6.3.3.2 Asia-Pacific Toy Market Share by Application (2020-2025)
6.3.4 Asia-Pacific Market Trend and Opportunities
6.4 Latin America Market: Players, Segments and Downstream
6.4.1 Latin America Toy Revenue by Company (2020-2025)
6.4.2 Latin America Market Size by Type
6.4.2.1 Latin America Toy Market Size by Type (2020-2025)
6.4.2.2 Latin America Toy Market Share by Type (2020-2025)
6.4.3 Latin America Market Size by Application
6.4.3.1 Latin America Toy Market Size by Application (2020-2025)
6.4.3.2 Latin America Toy Market Share by Application (2020-2025)
6.4.4 Latin America Market Trend and Opportunities
6.5 Middle East & Africa Market: Players, Segments and Downstream
6.5.1 Middle East & Africa Toy Revenue by Company (2020-2025)
6.5.2 Middle East & Africa Market Size by Type
6.5.2.1 Middle East & Africa Toy Market Size by Type (2020-2025)
6.5.2.2 Middle East & Africa Toy Market Share by Type (2020-2025)
6.5.3 Middle East & Africa Market Size by Application
6.5.3.1 Middle East & Africa Toy Market Size by Application (2020-2025)
6.5.3.2 Middle East & Africa Toy Market Share by Application (2020-2025)
6.5.4 Middle East & Africa Market Trend and Opportunities
7 Key Players Profiles
7.1 LEGO
7.1.1 LEGO Company Details
7.1.2 LEGO Business Overview
7.1.3 LEGO Toy Introduction
7.1.4 LEGO Revenue in Toy Business (2020-2025)
7.1.5 LEGO Recent Development
7.2 Hasbro
7.2.1 Hasbro Company Details
7.2.2 Hasbro Business Overview
7.2.3 Hasbro Toy Introduction
7.2.4 Hasbro Revenue in Toy Business (2020-2025)
7.2.5 Hasbro Recent Development
7.3 Vtech
7.3.1 Vtech Company Details
7.3.2 Vtech Business Overview
7.3.3 Vtech Toy Introduction
7.3.4 Vtech Revenue in Toy Business (2020-2025)
7.3.5 Vtech Recent Development
7.4 Mattel
7.4.1 Mattel Company Details
7.4.2 Mattel Business Overview
7.4.3 Mattel Toy Introduction
7.4.4 Mattel Revenue in Toy Business (2020-2025)
7.4.5 Mattel Recent Development
7.5 McDonald's
7.5.1 McDonald's Company Details
7.5.2 McDonald's Business Overview
7.5.3 McDonald's Toy Introduction
7.5.4 McDonald's Revenue in Toy Business (2020-2025)
7.5.5 McDonald's Recent Development
7.6 Bandai
7.6.1 Bandai Company Details
7.6.2 Bandai Business Overview
7.6.3 Bandai Toy Introduction
7.6.4 Bandai Revenue in Toy Business (2020-2025)
7.6.5 Bandai Recent Development
7.7 TAKARA TOMY
7.7.1 TAKARA TOMY Company Details
7.7.2 TAKARA TOMY Business Overview
7.7.3 TAKARA TOMY Toy Introduction
7.7.4 TAKARA TOMY Revenue in Toy Business (2020-2025)
7.7.5 TAKARA TOMY Recent Development
7.8 MGA Entertainment
7.8.1 MGA Entertainment Company Details
7.8.2 MGA Entertainment Business Overview
7.8.3 MGA Entertainment Toy Introduction
7.8.4 MGA Entertainment Revenue in Toy Business (2020-2025)
7.8.5 MGA Entertainment Recent Development
7.9 JAKKS Pacific
7.9.1 JAKKS Pacific Company Details
7.9.2 JAKKS Pacific Business Overview
7.9.3 JAKKS Pacific Toy Introduction
7.9.4 JAKKS Pacific Revenue in Toy Business (2020-2025)
7.9.5 JAKKS Pacific Recent Development
7.10 Gigotoys
7.10.1 Gigotoys Company Details
7.10.2 Gigotoys Business Overview
7.10.3 Gigotoys Toy Introduction
7.10.4 Gigotoys Revenue in Toy Business (2020-2025)
7.10.5 Gigotoys Recent Development
7.11 Melissa & Doug
7.11.1 Melissa & Doug Company Details
7.11.2 Melissa & Doug Business Overview
7.11.3 Melissa & Doug Toy Introduction
7.11.4 Melissa & Doug Revenue in Toy Business (2020-2025)
7.11.5 Melissa & Doug Recent Development
7.12 Simba-Dickie Group
7.12.1 Simba-Dickie Group Company Details
7.12.2 Simba-Dickie Group Business Overview
7.12.3 Simba-Dickie Group Toy Introduction
7.12.4 Simba-Dickie Group Revenue in Toy Business (2020-2025)
7.12.5 Simba-Dickie Group Recent Development
7.13 Giochi Preziosi
7.13.1 Giochi Preziosi Company Details
7.13.2 Giochi Preziosi Business Overview
7.13.3 Giochi Preziosi Toy Introduction
7.13.4 Giochi Preziosi Revenue in Toy Business (2020-2025)
7.13.5 Giochi Preziosi Recent Development
7.14 PLAYMOBIL
7.14.1 PLAYMOBIL Company Details
7.14.2 PLAYMOBIL Business Overview
7.14.3 PLAYMOBIL Toy Introduction
7.14.4 PLAYMOBIL Revenue in Toy Business (2020-2025)
7.14.5 PLAYMOBIL Recent Development
7.15 Ravensburger
7.15.1 Ravensburger Company Details
7.15.2 Ravensburger Business Overview
7.15.3 Ravensburger Toy Introduction
7.15.4 Ravensburger Revenue in Toy Business (2020-2025)
7.15.5 Ravensburger Recent Development
7.16 Leapfrog
7.16.1 Leapfrog Company Details
7.16.2 Leapfrog Business Overview
7.16.3 Leapfrog Toy Introduction
7.16.4 Leapfrog Revenue in Toy Business (2020-2025)
7.16.5 Leapfrog Recent Development
7.17 Spin Master
7.17.1 Spin Master Company Details
7.17.2 Spin Master Business Overview
7.17.3 Spin Master Toy Introduction
7.17.4 Spin Master Revenue in Toy Business (2020-2025)
7.17.5 Spin Master Recent Development
7.18 MindWare
7.18.1 MindWare Company Details
7.18.2 MindWare Business Overview
7.18.3 MindWare Toy Introduction
7.18.4 MindWare Revenue in Toy Business (2020-2025)
7.18.5 MindWare Recent Development
7.19 Safari
7.19.1 Safari Company Details
7.19.2 Safari Business Overview
7.19.3 Safari Toy Introduction
7.19.4 Safari Revenue in Toy Business (2020-2025)
7.19.5 Safari Recent Development
7.20 BanBao
7.20.1 BanBao Company Details
7.20.2 BanBao Business Overview
7.20.3 BanBao Toy Introduction
7.20.4 BanBao Revenue in Toy Business (2020-2025)
7.20.5 BanBao Recent Development
7.21 Guangdong Loongon
7.21.1 Guangdong Loongon Company Details
7.21.2 Guangdong Loongon Business Overview
7.21.3 Guangdong Loongon Toy Introduction
7.21.4 Guangdong Loongon Revenue in Toy Business (2020-2025)
7.21.5 Guangdong Loongon Recent Development
7.22 Goldlok Toys
7.22.1 Goldlok Toys Company Details
7.22.2 Goldlok Toys Business Overview
7.22.3 Goldlok Toys Toy Introduction
7.22.4 Goldlok Toys Revenue in Toy Business (2020-2025)
7.22.5 Goldlok Toys Recent Development
7.23 Alpha Animation and Culture
7.23.1 Alpha Animation and Culture Company Details
7.23.2 Alpha Animation and Culture Business Overview
7.23.3 Alpha Animation and Culture Toy Introduction
7.23.4 Alpha Animation and Culture Revenue in Toy Business (2020-2025)
7.23.5 Alpha Animation and Culture Recent Development
7.24 POP Mart
7.24.1 POP Mart Company Details
7.24.2 POP Mart Business Overview
7.24.3 POP Mart Toy Introduction
7.24.4 POP Mart Revenue in Toy Business (2020-2025)
7.24.5 POP Mart Recent Development
8 Toy Market Dynamics
8.1 Toy Industry Trends
8.2 Toy Market Drivers
8.3 Toy Market Challenges
8.4 Toy Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
List of Tables
Table 1. Global Toy Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Global Toy Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 3. Global Market Toy Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Table 4. Global Toy Revenue (US$ Million) Market Share by Region (2020-2025)
Table 5. Global Toy Revenue Share by Region (2020-2025)
Table 6. Global Toy Revenue (US$ Million) Forecast by Region (2026-2031)
Table 7. Global Toy Revenue Share Forecast by Region (2026-2031)
Table 8. Global Toy Market Size by Type (2020-2025) & (US$ Million)
Table 9. Global Toy Revenue Market Share by Type (2020-2025)
Table 10. Global Toy Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 11. Global Toy Revenue Market Share by Type (2026-2031)
Table 12. Representative Players of Each Type
Table 13. Global Toy Market Size by Application (2020-2025) & (US$ Million)
Table 14. Global Toy Revenue Market Share by Application (2020-2025)
Table 15. Global Toy Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 16. Global Toy Revenue Market Share by Application (2026-2031)
Table 17. New Sources of Growth in Toy Application
Table 18. Global Toy Revenue by Players (2020-2025) & (US$ Million)
Table 19. Global Toy Market Share by Players (2020-2025)
Table 20. Global Top Toy Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Toy as of 2024)
Table 21. Ranking of Global Top Toy Companies by Revenue (US$ Million) in 2024
Table 22. Global 5 Largest Players Market Share by Toy Revenue (CR5 and HHI) & (2020-2025)
Table 23. Global Key Players of Toy, Headquarters and Area Served
Table 24. Global Key Players of Toy, Product and Application
Table 25. Global Key Players of Toy, Date of Enter into This Industry
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. North America Toy Revenue by Company (2020-2025) & (US$ Million)
Table 28. North America Toy Revenue Market Share by Company (2020-2025)
Table 29. North America Toy Market Size by Type (2020-2025) & (US$ Million)
Table 30. North America Toy Market Size by Application (2020-2025) & (US$ Million)
Table 31. Europe Toy Revenue by Company (2020-2025) & (US$ Million)
Table 32. Europe Toy Revenue Market Share by Company (2020-2025)
Table 33. Europe Toy Market Size by Type (2020-2025) & (US$ Million)
Table 34. Europe Toy Market Size by Application (2020-2025) & (US$ Million)
Table 35. Asia-Pacific Toy Revenue by Company (2020-2025) & (US$ Million)
Table 36. Asia-Pacific Toy Revenue Market Share by Company (2020-2025)
Table 37. Asia-Pacific Toy Market Size by Type (2020-2025) & (US$ Million)
Table 38. Asia-Pacific Toy Market Size by Application (2020-2025) & (US$ Million)
Table 39. Latin America Toy Revenue by Company (2020-2025) & (US$ Million)
Table 40. Latin America Toy Revenue Market Share by Company (2020-2025)
Table 41. Latin America Toy Market Size by Type (2020-2025) & (US$ Million)
Table 42. Latin America Toy Market Size by Application (2020-2025) & (US$ Million)
Table 43. Middle East & Africa Toy Revenue by Company (2020-2025) & (US$ Million)
Table 44. Middle East & Africa Toy Revenue Market Share by Company (2020-2025)
Table 45. Middle East & Africa Toy Market Size by Type (2020-2025) & (US$ Million)
Table 46. Middle East & Africa Toy Market Size by Application (2020-2025) & (US$ Million)
Table 47. LEGO Company Details
Table 48. LEGO Business Overview
Table 49. LEGO Toy Product
Table 50. LEGO Revenue in Toy Business (2020-2025) & (US$ Million)
Table 51. LEGO Recent Development
Table 52. Hasbro Company Details
Table 53. Hasbro Business Overview
Table 54. Hasbro Toy Product
Table 55. Hasbro Revenue in Toy Business (2020-2025) & (US$ Million)
Table 56. Hasbro Recent Development
Table 57. Vtech Company Details
Table 58. Vtech Business Overview
Table 59. Vtech Toy Product
Table 60. Vtech Revenue in Toy Business (2020-2025) & (US$ Million)
Table 61. Vtech Recent Development
Table 62. Mattel Company Details
Table 63. Mattel Business Overview
Table 64. Mattel Toy Product
Table 65. Mattel Revenue in Toy Business (2020-2025) & (US$ Million)
Table 66. Mattel Recent Development
Table 67. McDonald's Company Details
Table 68. McDonald's Business Overview
Table 69. McDonald's Toy Product
Table 70. McDonald's Revenue in Toy Business (2020-2025) & (US$ Million)
Table 71. McDonald's Recent Development
Table 72. Bandai Company Details
Table 73. Bandai Business Overview
Table 74. Bandai Toy Product
Table 75. Bandai Revenue in Toy Business (2020-2025) & (US$ Million)
Table 76. Bandai Recent Development
Table 77. TAKARA TOMY Company Details
Table 78. TAKARA TOMY Business Overview
Table 79. TAKARA TOMY Toy Product
Table 80. TAKARA TOMY Revenue in Toy Business (2020-2025) & (US$ Million)
Table 81. TAKARA TOMY Recent Development
Table 82. MGA Entertainment Company Details
Table 83. MGA Entertainment Business Overview
Table 84. MGA Entertainment Toy Product
Table 85. MGA Entertainment Revenue in Toy Business (2020-2025) & (US$ Million)
Table 86. MGA Entertainment Recent Development
Table 87. JAKKS Pacific Company Details
Table 88. JAKKS Pacific Business Overview
Table 89. JAKKS Pacific Toy Product
Table 90. JAKKS Pacific Revenue in Toy Business (2020-2025) & (US$ Million)
Table 91. JAKKS Pacific Recent Development
Table 92. Gigotoys Company Details
Table 93. Gigotoys Business Overview
Table 94. Gigotoys Toy Product
Table 95. Gigotoys Revenue in Toy Business (2020-2025) & (US$ Million)
Table 96. Gigotoys Recent Development
Table 97. Melissa & Doug Company Details
Table 98. Melissa & Doug Business Overview
Table 99. Melissa & Doug Toy Product
Table 100. Melissa & Doug Revenue in Toy Business (2020-2025) & (US$ Million)
Table 101. Melissa & Doug Recent Development
Table 102. Simba-Dickie Group Company Details
Table 103. Simba-Dickie Group Business Overview
Table 104. Simba-Dickie Group Toy Product
Table 105. Simba-Dickie Group Revenue in Toy Business (2020-2025) & (US$ Million)
Table 106. Simba-Dickie Group Recent Development
Table 107. Giochi Preziosi Company Details
Table 108. Giochi Preziosi Business Overview
Table 109. Giochi Preziosi Toy Product
Table 110. Giochi Preziosi Revenue in Toy Business (2020-2025) & (US$ Million)
Table 111. Giochi Preziosi Recent Development
Table 112. PLAYMOBIL Company Details
Table 113. PLAYMOBIL Business Overview
Table 114. PLAYMOBIL Toy Product
Table 115. PLAYMOBIL Revenue in Toy Business (2020-2025) & (US$ Million)
Table 116. PLAYMOBIL Recent Development
Table 117. Ravensburger Company Details
Table 118. Ravensburger Business Overview
Table 119. Ravensburger Toy Product
Table 120. Ravensburger Revenue in Toy Business (2020-2025) & (US$ Million)
Table 121. Ravensburger Recent Development
Table 122. Leapfrog Company Details
Table 123. Leapfrog Business Overview
Table 124. Leapfrog Toy Product
Table 125. Leapfrog Revenue in Toy Business (2020-2025) & (US$ Million)
Table 126. Leapfrog Recent Development
Table 127. Spin Master Company Details
Table 128. Spin Master Business Overview
Table 129. Spin Master Toy Product
Table 130. Spin Master Revenue in Toy Business (2020-2025) & (US$ Million)
Table 131. Spin Master Recent Development
Table 132. MindWare Company Details
Table 133. MindWare Business Overview
Table 134. MindWare Toy Product
Table 135. MindWare Revenue in Toy Business (2020-2025) & (US$ Million)
Table 136. MindWare Recent Development
Table 137. Safari Company Details
Table 138. Safari Business Overview
Table 139. Safari Toy Product
Table 140. Safari Revenue in Toy Business (2020-2025) & (US$ Million)
Table 141. Safari Recent Development
Table 142. BanBao Company Details
Table 143. BanBao Business Overview
Table 144. BanBao Toy Product
Table 145. BanBao Revenue in Toy Business (2020-2025) & (US$ Million)
Table 146. BanBao Recent Development
Table 147. Guangdong Loongon Company Details
Table 148. Guangdong Loongon Business Overview
Table 149. Guangdong Loongon Toy Product
Table 150. Guangdong Loongon Revenue in Toy Business (2020-2025) & (US$ Million)
Table 151. Guangdong Loongon Recent Development
Table 152. Goldlok Toys Company Details
Table 153. Goldlok Toys Business Overview
Table 154. Goldlok Toys Toy Product
Table 155. Goldlok Toys Revenue in Toy Business (2020-2025) & (US$ Million)
Table 156. Goldlok Toys Recent Development
Table 157. Alpha Animation and Culture Company Details
Table 158. Alpha Animation and Culture Business Overview
Table 159. Alpha Animation and Culture Toy Product
Table 160. Alpha Animation and Culture Revenue in Toy Business (2020-2025) & (US$ Million)
Table 161. Alpha Animation and Culture Recent Development
Table 162. POP Mart Company Details
Table 163. POP Mart Business Overview
Table 164. POP Mart Toy Product
Table 165. POP Mart Revenue in Toy Business (2020-2025) & (US$ Million)
Table 166. POP Mart Recent Development
Table 167. Toy Market Trends
Table 168. Toy Market Drivers
Table 169. Toy Market Challenges
Table 170. Toy Market Restraints
Table 171. Research Programs/Design for This Report
Table 172. Key Data Information from Secondary Sources
Table 173. Key Data Information from Primary Sources
List of Figures
Figure 1. Toy Product Picture
Figure 2. Global Toy Market Share by Type: 2024 VS 2031
Figure 3. Activity Toys Features
Figure 4. Games and Puzzles Features
Figure 5. Construction Toys Features
Figure 6. Dolls and Accessories Features
Figure 7. Outdoor and Sports Toys Features
Figure 8. Others Features
Figure 9. Global Toy Market Share by Application: 2024 VS 2031
Figure 10. Less Than 6 Years Old
Figure 11. 6-8 Years Old
Figure 12. 9-11 Years Old
Figure 13. Over 11 Years Old
Figure 14. Toy Report Years Considered
Figure 15. Global Toy Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 16. Global Toy Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 17. Global Toy Revenue Market Share by Region: 2020 VS 2024
Figure 18. North America Toy Revenue (US$ Million) Growth Rate (2020-2031)
Figure 19. Europe Toy Revenue (US$ Million) Growth Rate (2020-2031)
Figure 20. Asia-Pacific Toy Revenue (US$ Million) Growth Rate (2020-2031)
Figure 21. Latin America Toy Revenue (US$ Million) Growth Rate (2020-2031)
Figure 22. Middle East & Africa Toy Revenue (US$ Million) Growth Rate (2020-2031)
Figure 23. Global Toy Market Share by Players in 2024
Figure 24. Global Top Toy Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Toy as of 2024)
Figure 25. The Top 10 and 5 Players Market Share by Toy Revenue in 2024
Figure 26. North America Toy Market Share by Type (2020-2025)
Figure 27. North America Toy Market Share by Application (2020-2025)
Figure 28. Europe Toy Market Share by Type (2020-2025)
Figure 29. Europe Toy Market Share by Application (2020-2025)
Figure 30. Asia-Pacific Toy Market Share by Type (2020-2025)
Figure 31. Asia-Pacific Toy Market Share by Application (2020-2025)
Figure 32. Latin America Toy Market Share by Type (2020-2025)
Figure 33. Latin America Toy Market Share by Application (2020-2025)
Figure 34. Middle East & Africa Toy Market Share by Type (2020-2025)
Figure 35. Middle East & Africa Toy Market Share by Application (2020-2025)
Figure 36. LEGO Revenue Growth Rate in Toy Business (2020-2025)
Figure 37. Hasbro Revenue Growth Rate in Toy Business (2020-2025)
Figure 38. Vtech Revenue Growth Rate in Toy Business (2020-2025)
Figure 39. Mattel Revenue Growth Rate in Toy Business (2020-2025)
Figure 40. McDonald's Revenue Growth Rate in Toy Business (2020-2025)
Figure 41. Bandai Revenue Growth Rate in Toy Business (2020-2025)
Figure 42. TAKARA TOMY Revenue Growth Rate in Toy Business (2020-2025)
Figure 43. MGA Entertainment Revenue Growth Rate in Toy Business (2020-2025)
Figure 44. JAKKS Pacific Revenue Growth Rate in Toy Business (2020-2025)
Figure 45. Gigotoys Revenue Growth Rate in Toy Business (2020-2025)
Figure 46. Melissa & Doug Revenue Growth Rate in Toy Business (2020-2025)
Figure 47. Simba-Dickie Group Revenue Growth Rate in Toy Business (2020-2025)
Figure 48. Giochi Preziosi Revenue Growth Rate in Toy Business (2020-2025)
Figure 49. PLAYMOBIL Revenue Growth Rate in Toy Business (2020-2025)
Figure 50. Ravensburger Revenue Growth Rate in Toy Business (2020-2025)
Figure 51. Leapfrog Revenue Growth Rate in Toy Business (2020-2025)
Figure 52. Spin Master Revenue Growth Rate in Toy Business (2020-2025)
Figure 53. MindWare Revenue Growth Rate in Toy Business (2020-2025)
Figure 54. Safari Revenue Growth Rate in Toy Business (2020-2025)
Figure 55. BanBao Revenue Growth Rate in Toy Business (2020-2025)
Figure 56. Guangdong Loongon Revenue Growth Rate in Toy Business (2020-2025)
Figure 57. Goldlok Toys Revenue Growth Rate in Toy Business (2020-2025)
Figure 58. Alpha Animation and Culture Revenue Growth Rate in Toy Business (2020-2025)
Figure 59. POP Mart Revenue Growth Rate in Toy Business (2020-2025)
Figure 60. Bottom-up and Top-down Approaches for This Report
Figure 61. Data Triangulation
Figure 62. Key Executives Interviewed